UX is Powerful

UX is Powerful
May 28th, 2010

I recently had the pleasure of meeting Abby Covert (AKA “AbbyThe IA”) in person during the IA Summit.  I am still getting acquainted with her work, but every time I find something she worked on or created I really like the results.  So it is no exception to the rule that when I came across her presentation entitled User Experience is Powerful, I loved it. 

In this presentation she quickly, clearly, and accurately communicates the value of User Experience within in-house and agency teams.  If you are struggling within a team to get others to see your value as a UX practitioner, you need to see this presentation.  Well done Abby!

About the author

Nick Finck is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research. Read more

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