Communications Strategy
Digital Web Magazine
For sites that sell products or offer services nothing is more important than a solid communications strategy. The communication strategy helps define not only short term and long term goals for a site but also how it will communicate with the general public and media. In addition the document also provides an effective insight in to how to go about achieving those goals.
For Digital Web Magazine I worked with Krista Stevens (a Communications Specialist over at Boeing Canada) to develop our communication strategy and define exactly where we want to take the magazine over the course of the next few years. We set lofty goals and outlined what things we will need to accomplish to reach those goals. The communications strategy proved to the right motivator for the project.
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31 KB Word DOC