Introduction
We used to think that we had to redesign our Web sites to make them appear "fresh" to our customers. Today, things have changed and a redesign means a lot more to the bottom line than it ever did before. In this presentation Nick Finck will show you how to turn hits into users and how to avoid getting the death sentence—where your visitor hits the back button never to return again. We'll tear into your favorite site's design, architecture and usability to show you what was done correctly and what could be improved.
Caesars Palace Hotel in Las Vegas. It's quicker to walk than it is to drive.